{"id":7399,"date":"2023-09-09T21:52:51","date_gmt":"2023-09-09T20:52:51","guid":{"rendered":"https:\/\/afrikacolor.com\/who-are-we\/"},"modified":"2025-03-20T15:28:45","modified_gmt":"2025-03-20T14:28:45","slug":"who-are-we","status":"publish","type":"page","link":"https:\/\/afrikacolor.com\/en\/who-are-we\/","title":{"rendered":"About Us"},"content":{"rendered":"\t<div id=\"gap-1336103655\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1336103655 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section\" id=\"section_1856013482\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-bottom\"  id=\"row-169376818\">\n\n\t<div id=\"col-1352715636\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1>The Story of Afrika Color<\/h1>\n<div>Ferdinand and his sisters Anne and R\u00e8ne grew up together in a small village in Benin, West Africa, surrounded by vibrant colors and fabrics rich in history. As children, they helped their mother sew traditional garments, admiring how each piece told its own unique story.<\/div>\n<div>\u00a0<\/div>\n<div>However, life separated them when Ferdinand emigrated to Europe for love. The farewell was painful, but the siblings vowed to remain connected somehow. Over time, while Ferdinand struggled to adapt to his new life in Europe, Anne and R\u00e8ne stayed in Africa, honing their craft and collaborating with local artisans.<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1265038666\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2126617004\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"743\" height=\"443\" src=\"https:\/\/afrikacolor.com\/wp-content\/uploads\/Rene-Anne-Ferdinand-Afrika-Color-Family.webp\" class=\"attachment-original size-original\" alt=\"Rene Anne Ferdinand - Afrika Color Family\" srcset=\"https:\/\/afrikacolor.com\/wp-content\/uploads\/Rene-Anne-Ferdinand-Afrika-Color-Family.webp 743w, https:\/\/afrikacolor.com\/wp-content\/uploads\/Rene-Anne-Ferdinand-Afrika-Color-Family-300x179.webp 300w, https:\/\/afrikacolor.com\/wp-content\/uploads\/Rene-Anne-Ferdinand-Afrika-Color-Family-510x304.webp 510w\" sizes=\"(max-width: 743px) 100vw, 743px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2126617004 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-middle\"  id=\"row-1939875001\">\n\n\t<div id=\"col-1698221646\" class=\"col medium-5 small-12 large-5\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_44728995\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"613\" height=\"590\" src=\"https:\/\/afrikacolor.com\/wp-content\/uploads\/Afrika-Color-Family-History.webp\" class=\"attachment-original size-original\" alt=\"Afrika Color Family History\" srcset=\"https:\/\/afrikacolor.com\/wp-content\/uploads\/Afrika-Color-Family-History.webp 613w, https:\/\/afrikacolor.com\/wp-content\/uploads\/Afrika-Color-Family-History-300x289.webp 300w, https:\/\/afrikacolor.com\/wp-content\/uploads\/Afrika-Color-Family-History-510x491.webp 510w\" sizes=\"(max-width: 613px) 100vw, 613px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_44728995 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-296115249\" class=\"col medium-7 small-12 large-7 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div>One day, after a long phone call, an idea emerged that would change their lives: Afrika Color. It would be much more than just a store for African clothing; it would be a bridge between continents, a way to honor their roots and promote the craftsmanship of their homeland. Anne and R\u00e8ne would manage production in Africa, working with artisans and using sustainable materials, while Ferdinand handled the commercial side in Europe, ensuring that each piece reached its destination with the respect and value it deserved.<\/div>\n<div>\u00a0<\/div>\n<div>With great effort and commitment, Afrika Color became a reference for ethical and sustainable fashion. Their garments, handmade with traditional techniques and recycled materials, not only celebrated African culture but also supported local communities. Each purchase carried a story, a tradition, and a message of hope.<\/div>\n<div>\u00a0<\/div>\n<div>Although separated by thousands of kilometers, Anne, R\u00e8ne, and Ferdinand managed to stay united through their passion. Afrika Color not only brought them closer again, but also allowed them to show the world that true success lies in authenticity, responsibility, and love for one\u2019s roots.<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-430801609\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-430801609 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1856013482 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1291460402\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-bottom align-center\"  id=\"row-974312491\">\n\n\t<div id=\"col-1660944819\" class=\"col medium-11 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\" style=\"background-color:rgb(255, 234, 186);\" >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1100764976\">\n\n\t<div id=\"col-2065449333\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"stack-790461272\" class=\"stack stack-row justify-between items-stretch md:items-center\">\n\t\t\n\t<div id=\"text-276860166\" class=\"text\">\n\t\t\n<h2>Our Values<\/h2>\n\t\t\n<style>\n#text-276860166 {\n  font-size: 1.6rem;\n}\n@media (min-width:550px) {\n  #text-276860166 {\n    font-size: 1.6rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1471547754\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/afrikacolor.com\/wp-content\/uploads\/2023\/10\/afrika-color-logo.svg\" class=\"attachment-original size-original\" alt=\"\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1471547754 {\n  width: 80%;\n}\n@media (min-width:550px) {\n  #image_1471547754 {\n    width: 30%;\n  }\n}\n@media (min-width:850px) {\n  #image_1471547754 {\n    width: 20%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t\n<style>\n#stack-790461272 > * {\n  --stack-gap: 0rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-2065449333 > .col-inner {\n  padding: 0px 19px 0px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<ol>\n<li>\n<p><strong>Authenticity<\/strong> \u2013 We strive to ensure that each of our products faithfully represents African culture and art.<\/p>\n<\/li>\n<li>\n<p><strong>Sustainability<\/strong> \u2013 We use sustainable materials and traditional techniques to minimize our environmental impact.<\/p>\n<\/li>\n<li>\n<p><strong>Fair Trade<\/strong> \u2013 We work directly with local artisans, guaranteeing fair and dignified conditions for all.<\/p>\n<\/li>\n<li>\n<p><strong>Quality<\/strong> \u2013 Every product we offer has been carefully chosen to meet the highest standards.<\/p>\n<\/li>\n<li>\n<p><strong>Social Responsibility<\/strong> \u2013 We are committed to generating a positive impact in the African communities we collaborate with.<\/p>\n<\/li>\n<li>\n<p><strong>African Tradition<\/strong> \u2013 We respect and celebrate craftsmanship, preserving techniques passed down through generations.<\/p>\n<\/li>\n<li>\n<p><strong>Diversity and Inclusion<\/strong> \u2013 We seek to change the global perception of Africa by showcasing its cultural richness and its contributions to the world.<\/p>\n<\/li>\n<li>\n<p><strong>Cultural Connection<\/strong> \u2013 We act as a bridge between Africa and the world, allowing more people to experience the richness of our traditions.<\/p>\n<\/li>\n<li>\n<p><strong>Character<\/strong> \u2013 Our products not only enhance appearance but also convey identity, roots, and meaning.<\/p>\n<\/li>\n<li>\n<p><strong>Customer Commitment<\/strong> \u2013 We offer personalized products and attentive service to ensure that each person finds something special at Afrika Color.<\/p>\n<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1660944819 > .col-inner {\n  padding: 40px 10px 20px 10px;\n  border-radius: 39px;\n}\n@media (min-width:550px) {\n  #col-1660944819 > .col-inner {\n    padding: 60px 40px 40px 50px;\n  }\n}\n@media (min-width:850px) {\n  #col-1660944819 > .col-inner {\n    padding: 80px 60px 50px 80px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1291460402 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":79578,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-7399","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/afrikacolor.com\/en\/wp-json\/wp\/v2\/pages\/7399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afrikacolor.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/afrikacolor.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/afrikacolor.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/afrikacolor.com\/en\/wp-json\/wp\/v2\/comments?post=7399"}],"version-history":[{"count":0,"href":"https:\/\/afrikacolor.com\/en\/wp-json\/wp\/v2\/pages\/7399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afrikacolor.com\/en\/wp-json\/wp\/v2\/media\/79578"}],"wp:attachment":[{"href":"https:\/\/afrikacolor.com\/en\/wp-json\/wp\/v2\/media?parent=7399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}